Our Story

Our identity

Since 1994, crafted to last.

Ethnic Blue is a French family brand born from the meeting of two families: one rooted in Portugal with a family-owned knitwear factory, the other in Paris, dedicated to timeless design. Together, we create elegant menswear that puts quality, authenticity, and durability first.

Secure payment

100% secure online payment via PayPal, Visa, Mastercard, Apple Pay
Free shipping and returns

Free shipping and returns for purchases over €75 in Mainland France
Fast delivery

Orders delivered within an average of 3 to 5 business days
Customer service

[email protected] + 33 (0)1 83 59 75 25

Designed in Paris, made in Portugal

Every piece is developed between our Paris team and our Portuguese factory, where know-how has been passed down across generations. From dyeing and knitting to cutting, embroidery, and assembly, each step is carried out with care. A new polo often takes close to a year of trials and adjustments to reach the perfect balance of comfort, fit, and style.

Exclusive knits that make a difference

Our signature fabrics are what set us apart: the “toucher doux” knit—soft, brushed on the inside for all-day comfort—and our piqué knit, renowned for its structure and drape. Colors are long-lasting, finishes are meticulous, and details—like our distinctive button placket—reflect our commitment to well-made garments.

Built for longevity

Our customers keep their polos for years—sometimes decades—because we design for longevity: quality yarns, precise fits, and European manufacturing that respects craft and people. As we evolve, we continue to explore more responsible fibers (including growing use of recycled polyester where relevant) and maintain OEKO-TEX certified processes at our factory.

A family spirit, an international outlook

Ethnic Blue remains a human-scaled brand, close to its customers, growing internationally while staying true to what matters: comfort, elegance, and pieces made to last.

Discover the collection → Polos, knits, and essentials designed to be worn—again and again.

Cookie name	Provider	Purpose	Expiry
cookiesplus	https://www.ethnicblue.com	Stores your cookie preferences.	1 year
PrestaShop-#	https://www.ethnicblue.com	This cookie helps keep user sessions open while they are visiting a website, and help them make orders and many more operations such as: cookie add date, selected language, used currency, last product category visited, last seen products, client identification, name, first name, encrypted password, email linked to the account, shopping cart identification.	480 hours

Cookie name	Provider	Purpose	Expiry
fr	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months
sib_cuid	Sendinblue	Collects information on the user's website navigation and preferences - This is used to target potential newsletter based upon this information.	1 year
tr	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	Session
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months